If you have a book that you want to publish, you will soon find out that the available options are overwhelming. However, the first thing you need to put into consideration is whether you will self-publish the book or not. Self-publishing is the process of publishing your book or other media without the participation of an established publishing house or company. This means that you are in control of the whole process including marketing, PR, distribution, price, formats and design (interior/cover). You can do it all yourself or subcontract all of the process to a company that offers these services.

The key distinguishing aspect of self-publishing is that the author/writer decided to publish their book independent of a publishing company. In the past, authors who self-published their work need to order hundreds of books and then store them somewhere in their garage, but the start of Print-on-Demand Publishing (POD) allows the author to order one copy at a time. This makes self-publishing affordable and hassle-free. In 2008, for the first time in the history of publishing, self published books outnumbered those that are published traditionally. In 2009, 76 percent of all books produced were self-published, while publishing companies or houses lessened the number of books they published.

In today's publishing situation, all authors, whether published independently or traditionally, should undertake the promotion and marketing of their book. This includes having a website, blogging, social networking, etc. It may also include book awards programs, book signings, blog tours or virtual book tours. There are many companies nowadays offering a variety of advertising services for every budget with different programs for various genres, etc.

Whether you are an independent business owner or a member of a multinational corporation, your letterhead should be a major part of your identity. In many ways, a letterhead is as important as a corporate logo. It will be one of the first things your clients, potential clients and associates see on your memos and letters, so you should take the time to ensure that it is attractive, distinct and memorable.

Editors note : This is really good advice the confidance that a professional letterhead can inspire, emails are too easy and mostly ignored rise above the email until later in the journey.

There are plenty of printing services that can help you create a professional letterhead that will hopefully prove to be unique and memorable. Here are a few things you should be keeping in mind as you shop around for a printer to help create your letterhead.

First of all, while your letterhead should be memorable, it shouldn't be too complex. The key is to have a letterhead that is cost effective to print. That should be your first consideration no matter what printer you decide to go with. Make sure that your letterhead is also legible when it goes through a fax machine, something that is often more difficult than it sounds. Speak with your printing company about the best way to maximize your letterhead for faxing purposes.

A letterhead needs to work with digital as well as few tone faxes.

Create a gift for someone you love

Since digital photography overtook the old 35mm film format more and more people have found themselves delving deeper into the world of self-publishing and photography. Today, it is possible to go out and take literally thousands of pictures on a digital camera, bring it back home, transfer the photos onto a laptop or home computer, and then set about editing and formatting for a self-published coffee table or smaller photo books. For some, choosing to publish and print online is a way of getting high quality photo books to relatives and friends, while others see it as a way of selling their work. Either way, printing the photo book online is a sure way of getting your work out to the public.