Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence
About this product
Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication.
You will learn:The secret word that Harvard psychologists discovered is the key to unlocking human motivation
How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all
What Dale Carnegie dubs “the sweetest sound in any language”
How one tiny word can instantly change someone’s mind for the better
The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down
How the infamous “But Eraser” works and why so many people mess it up
The REAL magic behind the word “thanks”
The seven words:
Magic Word #1 – Because
Magic Word #2 – "Name"
Magic Word #3 – If
Magic Word #4 - But
Magic Word #5 - Absolutely
Magic Word #6 - Thanks
Magic Word #7 - Help Read more
Editor's Take
Amazon reviewers describe Magic Words as a short, compelling, and practical read, especially for sales, marketing, management, and everyday communication. Some reviewers praise its original ideas and succinct explanations, while others say it feels simplified or a bit too fluffy for the amount of content. Goodreads reviewers are similarly mixed: several call it interesting, useful, and quick to read, while others note that it leans heavily on broad takeaways rather than deep analysis. A Reddit discussion also frames it as a concise business/communication book with helpful ideas for teamwork and motivation.
- Amazon reviewers say it is “really compelling” and “very original,” with clear value for influencing and motivating others.
- Goodreads readers say it offers useful nuggets, but some feel it is “deeply simplified” and not very substantial.
- StoryGraph-style feedback points to a split opinion: some call it solid and practical, others say it has “so much fluff.”
- Reddit mentions it as a useful summary-style book with ideas that can be applied at work and in personal life.
Price History
Specifications
| Publisher | Penguin Publishing Group |
| Publication date | August 11, 2026 |
| Language | English |
| Print length | 161 pages |
| ISBN-10 | 073520540X |
| ISBN-13 | 978-0735205406 |
| Item Weight | 7.1 ounces |
| Dimensions | 5.5 x 0.41 x 8.25 inches |
| Best Sellers Rank | #826,126 in Books ( See Top 100 in Books ) #492 in Business Negotiating (Books) #3,461 in Communication & Social Skills (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (288) |
