Idris Elba reprises his brand ambassador role for Sky from his familiar sofa position - this time for the Sky Q box.
Audible, Amazon's audio books arm, is trying to let viewers into a secret with the help of actors Juliet Stevenson and Eddie Marsan.
Led Zeppelin, Dr Dre, Amy Winehouse, Guns N Roses and The Human League are just some of the artists on the soundtrack of HMV's cinema ad.
Ikea is pulling at the heartstrings in a new spot promoting its lighting range.
Apple's ad follows a balloon's journey from the countryside, through farms and forests, to the city, collecting a group of colourful companions along the way.