Sky "The next generation box" by Brothers and Sisters

Idris Elba reprises his brand ambassador role for Sky from his familiar sofa position - this time for the Sky Q box.

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Audible "Feel every word" by Fold7

Audible, Amazon's audio books arm, is trying to let viewers into a secret with the help of actors Juliet Stevenson and Eddie Marsan.

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HMV "Home of vinyl since 1921" by Bolder Creative

Led Zeppelin, Dr Dre, Amy Winehouse, Guns N Roses and The Human League are just some of the artists on the soundtrack of HMV's cinema ad.

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Apple iPhone 7 "Balloons" by TBWA\Media Arts Lab

Apple's ad follows a balloon's journey from the countryside, through farms and forests, to the city, collecting a group of colourful companions along the way.

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