My research has led me to the following:
The original discussion on dji forums: http://forum.dji.com/forum.php?mod=viewthread&tid=1514&page=1#pid11247
Here is saying that the Phantom 2 is hard to beat, the all up package is around a thousand. But the flamewheels maybe will date less quickly than the Phantom. But the flamewheel needs to be packaged up and these guys offer this..
So I will look to see what the flameweel vs phantom 2 bundle could work out at.