Business cards are considered an extension of a person or a business entity. They introduce, inform, and remind other people of the skills and services you can offer. They also effectively communicate who you are and what you can do, even without meeting or speaking with each other personally.
Creating a business card is simple; the challenging part is how to make it establish the hard work for you. It should initially grab attention and create a positive impression, or else, you will miss out on some great opportunities.
Today, with the help of technology and Internet, you can also create business cards online. You can either make a design online, upload your own, or ask them to design the card for you - all at competitive prices. The best part is, you can receive your cards in 1-3 working days.
There are things you need to consider in creating and designing your own business card. It may look complicated at first, but the effort is worth it, knowing that there will be a big payoff in the end.
• Decide early on whether you want to do it yourself, or you want to hire somebody to do it for you. Or, you can check for online business cards for convenient and hassle-free services.
• At the start of the designing process, you must define your goal. Is it only to introduce your business? Or do you want to give out as much information as possible? Your goals will serve as a guide onto how your card will turn out.
• Should you decide to only introduce yourself or your business, make sure you include all important information - your name, complete contact information, business name, business logo, and website URL.
• Use readable fonts and decent font sizes, as well as contrasting colors. You might lose potential clients if they can't clearly understand the information on your card. If you can read the all the details on your card without furrowing your brows and squinting your eyes, then it's good to go.
• Focus on relevance. The type of business you're in and the card design should go together. Don't confuse your future clients with unrelated picture elements and words.
• Come up with a smart tagline. It can be a one-liner message or a company statement. Make sure it stands out and doesn't get lost in the layout.
• Be unique and unforgettable. Catchy and interesting cards make long lasting impressions. Try using convincing photos, cutouts, holograms, folds, embossed letters, QR codes, see-through plastic cards, cards with unusual shapes, and many others.
• Use the right card size. Check card holders and test if your new card fits. Larger cards won't fit into standard card holders and people may just eventually lose or misplace them.
• Use only excellent paper quality and print. Everything in your card should look professional and presentable, including the print and the paper. Find good quality printing services and use any type of paper with excellent quality.
• As one of the least expensive forms marketing and advertising, you should never hesitate to produce at least a couple of stacks. Keep a stack in your wallet, in your house, in your office, and in your car - at all times. However, don't load up on too many because information (like contact numbers) may change every now and then.
• When you need to change information on your card, don't just cross it out. Doing so will make it look unprofessional. The best thing to do is to digitally make revisions and print a new batch.
Business cards are small, powerful tools to market your strengths. A lot of people in the world of commerce have taken them for granted, but it's never too late for you to take notice of its importance.