Advertising the 1 series (the coupe is damn cute) is this TV spot which I saw now since a month ago and meant to blog sooner...
I love the colours in this and the way they have played with the luminosity in the spot. When you are selling many things not just cars you are selling often the promise of a feeling. Driving one of the premium brands does this for me and I just never knew it. And maybe with this comercial they are showing that you can get some of the good feeling.