Advertising the 1 series (the 1 series coupe is damn cute if slightly too feminine) is this TV spot that I saw now since a month ago and meant to blog sooner...
I love the colors in this and the way they have played with the luminosity in the spot. When you are selling many things not just cars you are selling often the promise of a feeling. Driving one of the premium brands does this for me and I just never knew it. And maybe with this commercial, they are showing that you can get some of the good feelings.