Braun

Braun Smart IPL, Skin i·Expert Pro 7, VOGUE's Best Hair Removal Device, IPL Hair Removal for Women and Men, Permanent Laser Hair Reduction At-Home, World's 1st Smart App, 3 Heads, IPL7243

$432.72
200+ bought in past month
Last updated Nov 4, 2026 at 7:57am
Braun

About this product

About this item SMART AT-HOME IPL HAIR REMOVAL: Braun Skin i·Expert Pro 7 is an at-home laser hair removal alternative for women and men, delivering permanent visible hair reduction and up to 2 years* free from hair.
SALON RESULTS WITHOUT SALON COSTS: Up to 95% hair reduction in 1 month**. With Braun at-home lPL device, you INVEST ONLY ONCE and can retouch anytime.
EASY TO USE: Visible results from FIRST USE***, with full-body treatment in only 10 MINUTES****. Requires ONLY 2 SESSIONS PER MONTH, for 3 months*****(based on app data from consumer self-assessment, Nov ’23 to Apr ’24; individual results may vary)
REAL-TIME COVERAGE TRACKER: The only IPL hair removal device with step-by-step guidance and a real-time coverage tracker to help deliver better coverage and no missed spots during sessions
FULL-BODY PERMANENT HAIR REDUCTION: Treat legs, arms, underarms, bikini, face, chest, back, and pubic areas with multiple settings and heads to help customize treatment by body area. Clinically proven effectiveness on facial, body and pubic hair removal.
GENTLE ON SKIN: Dermatologically and gynecologically approved, the SensoAdapt skin tone sensor automatically adjusts each flash with UV filter, making it eye-safe with no protective glasses required
WHAT’S INCLUDED: Hair removal device with 3 Smart Heads and a vanity case, plus Venus razor (model may vary) for easy prep and organized storage
"*Following recommended regimen, individual results may vary **Clinical study on lower legs 2022-2024, following recommended regimen. Individual results may vary ***Based on app data from consumer self -assessment Nov'23-Apr'24 ****Legs (upper & lower), underarm, bikini, upper lip *****If additional touch-ups are needed, please refer to user manual for treatment regimen"

Editor's Take

Braun’s Smart IPL Skin i·Expert Pro 7 is an at-home hair-reduction device that combines three treatment heads with skin-sensing technology and app-guided routines. YouTube reviewers describe the IPL7243 as user-friendly, highlighting its treatment guidance, comfort, app integration, and suitability for multiple body areas.

Amazon reviewers rate it 4.2 out of 5 stars. Many praise the device’s ease of use and report noticeably slower or reduced hair growth, with some saying it delivered visible results within weeks or after several months of consistent treatments. Amazon reviewers also describe it as a worthwhile alternative to repeated professional treatments, although opinions about the price are divided.

On Reddit, Braun IPL users commonly describe the sensation as a warm sting or quick zap rather than significant pain, and several report strong results on the legs and bikini area. Results can vary by body area: some Reddit users say underarm hair is more resistant, while lighter or reddish hair may respond poorly. Reddit discussions also include users who saw little change after multiple sessions, reinforcing that effectiveness differs between individuals.

The smart app receives mixed feedback. Some Amazon reviewers appreciate the guided treatment process, while others call the app unnecessary or frustrating. Skin comfort is similarly mixed: many users report little or no irritation, but some Amazon and Reddit reviewers describe adverse reactions or skin concerns.

Overall, the Braun IPL7243 stands out for its straightforward operation, adjustable treatment heads, and reports of meaningful long-term hair reduction, especially on darker hair and areas such as the legs and bikini line. Buyers should weigh the premium price, mixed app experiences, variable underarm results, and the need for consistent use.

Price History

Specifications

Cooling Technology No
Skin Tone Sensor No
FDA Cleared No

Product Details

Product Dimensions 13 x 3 x 0.04 inches; 2.67 pounds
Item model number PL7243
Date First Available December 1, 2023
Manufacturer Procter & Gamble
ASIN B0CMVN2KTP
Best Sellers Rank #95,914 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #35 in Light Hair Removal Devices
Customer Reviews 4.2 4.2 out of 5 stars (336)

Videos

Braun Smart IPL Skin i·Expert Pro 7 Review | IPL7243 At-Home Hair Removal Device