CHI

CHI Tourmaline Ceramic Flat Iron Hair Straightener 1", Pure Pink 1" Plates | Professional Hair Styling Tool for Silky Smooth Hair, Frizz Control & Curling

$89.93
600+ bought in past month
Last updated Nov 4, 2026 at 7:57am
CHI

About this product

About this item TOURMALINE CERAMIC HAIR STRAIGHTENER: Professional 1" flat iron combines tourmaline and ceramic technology to deliver even heat distribution, reduce static and frizz, and leave hair smooth, shiny, and silky after styling.
FAST HEAT & SALON PERFORMANCE: Quick heat-up design reaches high styling temperatures in about 30 seconds, allowing efficient straightening, smoothing, curling, or flipping for professional results at home.
VERSATILE 1" STYLING PLATES: Curved floating plates glide smoothly through hair and allow multiple styling techniques—straight, curl, wave, flip, or bend—making it ideal for everyday styling across different hair types.
HOW TO USE: Divide hair into one to two inch sections. Use fluid motions to run the iron over the length of your hair one section at a time.
CHI: Founded by Farouk Shami, a hairdresser allergic to ammonia who sought to create the first ammonia-free hair color & has remained committed to crafting the finest ethical haircare. All CHI products are cruelty-free, paraben-free, & sulfate-free.

Editor's Take

The CHI Tourmaline Ceramic Flat Iron earns strong marks for fast heat-up, smooth styling, and versatility. Amazon reviewers rate the Pure Pink 1-inch version 4.4 out of 5 stars across roughly 1,500 reviews, with shoppers highlighting its ability to straighten and curl hair while helping create smooth, shiny results.

Best Buy reviewers praise the iron’s quick heating, lightweight feel, adjustable temperature control, and effectiveness on thick, curly, and wavy hair. Several say it can straighten hair in one pass, while others appreciate the automatic shutoff and long cord. Reviewers with fine or thinning hair specifically value the lower temperature settings, although users should choose heat carefully to avoid damage.

Influenster reviewers similarly praise the ceramic plates, short heat-up time, manageable size, and performance on thick, coarse, and coily hair. Users describe the price as worthwhile and say the tool works well for both everyday straightening and curling the ends.

YouTube reviewers show the floating plates gliding smoothly through fine, wavy, and curly hair, producing soft, shiny results. They also demonstrate creating curls and waves without obvious creasing. YouTube reviewers praise the lightweight, easy-to-maneuver design and say the plates help prevent snagging. One noted drawback is that the iron can feel somewhat bulky, while the 410°F maximum setting may be excessive for delicate hair.

Overall, this is a versatile styling tool for shoppers who want a traditional 1-inch iron that heats quickly, handles multiple hair textures, and can create both sleek straight styles and loose curls. Its strongest advantages are adjustability, smooth plate movement, and reliable performance across different hair types.

Price History

Specifications

Plate Material Tourmaline
Cordless No
Dual Voltage No
Auto Shut-Off No

Product Details

Product Dimensions 11 x 4 x 3.5 inches; 1 pounds
Item model number CA2378A
UPC 813843042744
Manufacturer Farouk Systems Inc
ASIN B08YB7KR6M
Best Sellers Rank #23,290 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #66 in Hair Straightening Irons
Customer Reviews 4.5 4.5 out of 5 stars (9,621)

Videos

CHI Tourmaline Ceramic Flat Iron Review: Does It Really Deliver Silky Smooth Hair?
CHI Tourmaline Ceramic Flat Iron Review: Is This Salon-Quality Straightener Worth It?