BaBylissPRO 1" TrueTension Professional Hair Straightener Flat Iron, Electromagnetic Technology, for All Hair Types, Digital Pro Salon Results
About this product
About this item Industry‑First TrueTension Technology – Powered by electromagnetic technology that delivers consistent, ultra‑precise plate tension for smooth, even passes and sleek, professional results.
Powerful Nano Titanium Heat Performance – High‑endurance Nano Titanium plates provide consistent, high heat up to 465°F for fast straightening with a glossy finish.
Extended Full‑Floating Plates – Covers more hair in each pass to reduce styling time while maintaining control and even heat distribution.
Dual Voltage with Built‑In Safety – 120V/240V dual voltage makes it ideal for worldwide use, while automatic shut‑off after 60 minutes of non‑use provides added safety and peace of mind.
Ergonomic, Pro‑Level Design – Lightweight, slim profile with LED display, ceramic heater, ion generator, and instant heat‑up for frizz‑free, comfortable styling.
Editor's Take
Editor's Take: The BaBylissPRO TrueTension 1-inch Flat Iron earns strong marks from Ulta reviewers, who rate it 4.7 out of 5 stars and praise its ability to smooth frizz, create a sleek polished finish, and reduce hand fatigue. Amazon reviewers rate it 4.2 out of 5 stars. Ulta reviewers especially like the electromagnetic tension system, fast heating, floating titanium plates, and adjustable control for different hair types. Several say it leaves hair smooth and shiny, including unruly hair, and appreciate the ergonomic design for styling comfort.
The tension system is not universally loved. Some Ulta reviewers report that the magnetic plates tug, catch, or pull hair, particularly when curling, while others find the iron unusually long, heavy, or clunky. These experiences suggest that technique and styling preference matter: the feature is a benefit for users who want consistent plate pressure, but it can be frustrating for those who frequently curl with their flat iron. YouTube reviewers show the tool's electromagnetic assist, adjustable plate gap, titanium floating plates, five heat settings up to 465°F, and temperature-memory function. Overall, this is a feature-rich salon-style straightener best suited to shoppers who value controlled tension, high heat, and polished results, but buyers who prioritize a lightweight tool or frequent curling should consider the mixed feedback about hair catching and maneuverability.
Price History
Specifications
| Cordless | No |
| Dual Voltage | No |
| Auto Shut-Off | No |
Product Details
| Product Dimensions | 13.27 x 1.3 x 1.3 inches; 1.12 pounds |
| Item model number | BNTE100T |
| UPC | 074108511423 |
| Manufacturer | BaBylissPRO |
| ASIN | B0GXGBLR4R |
| Best Sellers Rank | #196,128 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #578 in Hair Straightening Irons |
| Customer Reviews | 4.2 4.2 out of 5 stars (34) |