Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
About this product
WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations WINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - Marketing WINNER: NYC Big Book Award 2023 - Marketing & Public Relations WINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business & Enterprise FINALIST: Next Generation Indie Book Awards 2023 - Business FINALIST: American Book Fest Best Book Award 2023 - Marketing & Advertising SHORTLISTED: Business Book Awards 2023 - Smart Thinking Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.
Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.
Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect.
Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments. Read more
Editor's Take
Amazon reviewers say this book is insightful, informative, and easy to read, with practical advice, relevant research, and clear examples that make behavioral science feel usable in real marketing work.
A review on Lori Sullivan’s site describes it as a strong, practical book for marketers, and a QRCA Views review highlights its approachable style and useful takeaways.
Amazon’s customer feedback also emphasizes that the writing is well written, to the point, and full of tangible ideas that readers can apply right away.
On YouTube, the search results surfaced multiple videos that appear to be directly about this book, including a “Book Chat Live” review and a brief review by viewers discussing the book’s actionable ideas.
- Overall sentiment: Very positive, especially from marketers and readers looking for practical persuasion techniques.
- Common praise: Clear writing, useful frameworks, research-backed ideas, and immediate applicability.
- Best fit: Marketing professionals, copywriters, and business readers interested in customer behavior.
Price History
Specifications
| Topic | Marketing |
Product Details
| Publisher | Kogan Page |
| Publication date | August 30, 2022 |
| Edition | 1st |
| Language | English |
| Print length | 288 pages |
| ISBN-10 | 1398606480 |
| ISBN-13 | 978-1398606487 |
| Item Weight | 1.3 pounds |
| Dimensions | 6.14 x 0.59 x 9.25 inches |
| Best Sellers Rank | #237,669 in Books ( See Top 100 in Books ) #172 in Web Marketing (Books) #201 in Marketing & Consumer Behavior #272 in E-Commerce (Books) |
| Customer Reviews | 4.7 4.7 out of 5 stars (196) |
