The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
About this product
More than 100,000 entrepreneurs rely on this book.
The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?
The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:
Avoid the 9 deadly sins that destroy startups' chances for success
Use the Customer Development method to bring your business idea to life
Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
Identify your customers and determine how to "get, keep and grow" customers profitably
Compute how you'll drive your startup to repeatable, scalable profits.
The Startup Owner�s Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product. Read more
Editor's Take
Amazon reviewers describe this book as highly practical and useful for founders, especially for customer discovery and building a startup step by step. Some readers say it saves time and acts like a reference manual, while others note that it can feel long, dense, repetitive, or less inspiring than more narrative startup books.
Goodreads readers are broadly positive, with several calling it a must-read for bootstrapping or learning startup fundamentals. StoryGraph reviews echo that it is valuable as a how-to guide, though a few readers say it is not easy to read straight through and can be over-dogmatic.
Independent review blogs also praise its hands-on framework and call it a strong guide for entrepreneurs, though some mention confusing diagrams or that it works better as a reference than a casual read.
YouTube: The search results included real YouTube URLs for videos about this book, but the available evidence does not clearly show whether they are dedicated review/unboxing videos versus author talks or audiobook previews. Because the request requires only video IDs from genuine product-specific YouTube review-type results, and that was not clearly established here, the YouTube array is empty.
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Specifications
| Topic | Entrepreneurship |
Product Details
| Publisher | Wiley |
| Publication date | March 17, 2020 |
| Edition | 1st |
| Language | English |
| Print length | 608 pages |
| ISBN-10 | 1119690684 |
| ISBN-13 | 978-1119690689 |
| Item Weight | 2.31 pounds |
| Dimensions | 7.7 x 1.4 x 9.4 inches |
| Best Sellers Rank | #104,277 in Books ( See Top 100 in Books ) #34 in Business Entrepreneurship #39 in Starting a Business (Books) #160 in Economics (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (519) |
