The Entrepreneur's Mindset: How to Rewire Your Brain for Business Success

Entrepreneur. In twenty-first century America, the word carries an almost magical luster. For good reason. The average entrepreneur must navigate both the depths of failure and the exhilarating heights of achievement. They endure sleepless nights and endless uncertainty, fueled only by passion and resilience.
But what motivates the world’s most successful entrepreneurs? What shared habits and traits spark their drive? Where do they discover the wellspring of their ingenuity?
The Entrepreneur’s Mindset is a unique, refreshing look at how startup founders think and what makes them tick. Featuring academic research and data without any textbook tone, Ms. Helmer educates readers in an accessible, down-to-earth voice that feels like a chat in her living room.
Throughout over a half-dozen one-on-one dialogues with startup founders, CEOs and executives, she reveals their psychological orientation and how their mental strategies help them to overcome challenges, bounce back from failure, stay on track, and achieve their goals.
Ideal for both the budding and experienced, entrepreneur, this book is a practical guide to comprehending and embracing what it is to think, plan, and execute for success
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