Joseph Sugarman
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
$15.49
Last updated Aug 6, 2026 at 10:06am
Joseph Sugarman
About this product
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Read more
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Specifications
| Topic | Marketing |
Product Details
| Publisher | Wiley |
| Publication date | December 11, 2006 |
| Edition | 1st |
| Language | English |
| Print length | 368 pages |
| ISBN-10 | 0470051248 |
| ISBN-13 | 978-0470051245 |
| Item Weight | 2.31 pounds |
| Dimensions | 7.3 x 0.75 x 9.1 inches |
| Best Sellers Rank | #40,923 in Books ( See Top 100 in Books ) #15 in Business Marketing #21 in Market Research Business (Books) #26 in Advertising (Books) |
| Customer Reviews | 4.7 4.7 out of 5 stars (1,201) |
