The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
About this product
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Read more
Editor's Take
Amazon reviewers say this book is highly informative, practical, and packed with valuable copywriting advice, with many readers praising its easy-to-understand style and usefulness for marketers and writers. Common praise includes actionable lessons, memorable examples, and strong overall value.
Several reviewers also note that the material can feel dated or old-school, but still sound and useful for core copywriting principles. Goodreads readers similarly describe it as a fascinating and historically important read, especially for people interested in persuasive writing.
On a blog review, the book is described as clear, concise, and full of actionable insights from an experienced copywriter. Apple Books customer reviews are also strongly positive, calling it an excellent and amazing book.
YouTube results surfaced a few real review/demonstration videos about this specific title, including one titled “Too Dated? Review of The Adweek Copywriting Handbook by Joseph Sugarman” and another titled “The Adweek Copywriting Handbook -Joseph Sugarman | Copywriting Tips & Techniques for Persuasive Ads.”
- Amazon reviewers: strong praise, with some comments that it is dated
- Goodreads: fascinating, historically valuable, less about modern tactics
- Blog reviews: clear, concise, actionable, and useful for copywriters
- Apple Books: very positive customer reactions
Price History
Specifications
| Topic | Marketing |
Product Details
| Publisher | Wiley |
| Publication date | December 11, 2006 |
| Edition | 1st |
| Language | English |
| Print length | 368 pages |
| ISBN-10 | 0470051248 |
| ISBN-13 | 978-0470051245 |
| Item Weight | 2.31 pounds |
| Dimensions | 7.3 x 0.75 x 9.1 inches |
| Best Sellers Rank | #40,923 in Books ( See Top 100 in Books ) #15 in Business Marketing #21 in Market Research Business (Books) #26 in Advertising (Books) |
| Customer Reviews | 4.7 4.7 out of 5 stars (1,201) |
