Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers
About this product
NOW A USA TODAY BESTSELLER!
Stupider People Have Done It is a bold, hilarious, and truth-telling manifesto from marketing rebel Jay Schwedelson that shreds outdated advice, torches best practices, and hands you the unapologetic permission to succeed by doing things your own way.
If you’re looking for another safe, feel-good business advice and marketing book filled with recycled tips and corporate fluff, this ain’t it.
In Stupider People Have Done It, Jay Schwedelson—CEO of Outcome Media, founder of SubjectLine.com, host of the #1 US marketing podcast, and full-time rule-breaker—delivers a no-holds-barred takedown of the conventional wisdom holding you back.
This book is not a list of hints and hacks. It’s a permission slip to stop following advice that was never meant for you. From bogus marketing playbooks to the nonsense we’re told about careers, success, and how to “do life right,” Jay exposes why so much of what we blindly follow is just . . . garbage.
You’ll get perspective shifts, uncomfortable truths, and the occasional absurdity—because when you stop pretending there’s a one-size-fits-all formula, that’s when the good stuff starts to happen.
It’s part marketing, part life, all calling BS on the rules that were never working in the first place. Jay doesn’t offer perfect answers—just the push you need to question everything and figure out what actually works for YOU.
All profits from this book will be donated to The V Foundation for Cancer Research — let’s kick cancer’s butt! Read more
Editor's Take
Readers and commentators describe Stupider People Have Done It as funny, energetic, and practical, with a tone that feels more like advice from a candid operator than a traditional business book. LinkedIn posts highlight that it is “superb,” “equal parts valuable and entertaining,” and full of lessons about owning mistakes and moving forward. Other readers say they laugh out loud while reading and appreciate the book’s blunt, anti-formula approach to marketing, career moves, and decision-making. A book-review post on LinkedIn also frames it as a refreshing business read that stands out for its honesty and personality.
The broader reaction appears especially positive around its readable length and the fact that its proceeds support cancer research, which some people mention as an added reason to buy it. A PressReader blurb describes it as a bold, hilarious, truth-telling manifesto that rejects outdated advice and “best practices,” while another write-up emphasizes that the money goes to charity. No strong negative patterns showed up in the surfaced results, but the available feedback is mostly from social posts and promotional mentions rather than large-volume retailer reviews.
Price History
Specifications
| Topic | Marketing |
Product Details
| Publisher | Lasega Books |
| Publication date | June 9, 2026 |
| Language | English |
| Print length | 272 pages |
| ISBN-10 | 1637635206 |
| ISBN-13 | 978-1637635209 |
| Item Weight | 13.6 ounces |
| Dimensions | 5.38 x 1.1 x 8.38 inches |
| Best Sellers Rank | #100,376 in Books ( See Top 100 in Books ) #234 in Marketing (Books) #635 in Business Motivation & Self-Improvement (Books) #644 in Motivational Management & Leadership |
| Customer Reviews | 4.9 4.9 out of 5 stars (117) |
