Ogilvy on Advertising
About this product
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more. Read more
Editor's Take
Amazon reviewers say Ogilvy on Advertising is a classic, practical, and easy-to-read guide with clear advice, useful examples, and strong copywriting lessons. Some readers praise it as highly insightful and worth the money, while others say parts feel dated or less useful today.
On Reddit, readers describe it as mind-blowingly good and full of enduring marketing principles, though some discuss how well its ideas still apply in modern advertising. A review blog also calls it a masterclass in advertising with timeless wisdom.
- Amazon reviewers highlight practical strategies, readability, and strong examples.
- Some Amazon reviewers and ebook readers note that portions are outdated.
- Reddit discussions emphasize its lasting value for headlines, consumer understanding, and ad fundamentals.
- Review blogs frame it as an essential classic for marketers and advertisers.
A YouTube search result showed two relevant videos for this exact book: one titled Ogilvy on Advertising Review | Graphic Design | Adam Campbell and another titled Ogilvy on Advertising Book Review.
Price History
Specifications
| Topic | Marketing |
Product Details
| Publisher | Vintage |
| Publication date | March 12, 1985 |
| Edition | F First Paperback Edition Used |
| Language | English |
| Print length | 224 pages |
| ISBN-10 | 039472903X |
| ISBN-13 | 978-0394729039 |
| Item Weight | 2.31 pounds |
| Dimensions | 7.37 x 0.62 x 9.7 inches |
| Best Sellers Rank | #23,353 in Books ( See Top 100 in Books ) #1 in Advertising Graphic Design #23 in Advertising (Books) #50 in Communication & Media Studies |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,615) |
