Marketing For Dummies
About this product
Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.Learn the marketing and sales strategies that work in any economy
Discover how to engage customers with trust and enthusiasm
Understand post-pandemic changes in consumer attitudes
Discover new tools and technologies for finding customers and inspiring loyalty
Adapt your brand, pricing, and sales approach to make your business more valuable
Avoid common marketing mistakes and learn how to measure the impact of your efforts
In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward. Read more
Editor's Take
Amazon-style review coverage for Marketing For Dummies is mixed but generally favorable. Goodreads reviewers describe it as easy to read, clear, and useful as a beginner-to-intermediate reference, especially for digital marketing and customer research. One Goodreads review calls it a great reference for beginners and long-time professionals, while another says it helped deepen understanding of customer research. A separate Goodreads entry for the newer edition has only one visible review, which is from the author herself promoting the book.
Across book-notes and reader commentary, the book is described as practical, broad, and focused on modern marketing tactics such as emotional messaging, social proof, and customer experience. A review blog also emphasizes that the book presents actionable ideas and examples rather than theory-heavy content.
There is some negative feedback in the Goodreads set of reviews, with one reader dismissing it as too basic. Overall, the sentiment leans toward useful and accessible for readers who want a straightforward marketing overview.
For video coverage, a YouTube result titled Cup of Jo - Marketing for Dummies featuring Jeanette McMurtry appears to be directly related to the author and subject matter, discussing consumer psychology and marketing strategy. Another YouTube result titled [Giới thiệu sách] Marketing for Dummies is a book-introduction video that names Jeanette McMurtry as the author.
Price History
Specifications
| Topic | Marketing |
Product Details
| Publisher | For Dummies |
| Publication date | November 8, 2022 |
| Edition | 6th edition |
| Language | English |
| Print length | 400 pages |
| ISBN-10 | 1119894875 |
| ISBN-13 | 978-1119894872 |
| Item Weight | 2.31 pounds |
| Dimensions | 7.8 x 1.1 x 9.1 inches |
| Best Sellers Rank | #142,091 in Books ( See Top 100 in Books ) #14 in Search Engine Optimization #64 in Direct Marketing (Books) #75 in Web Marketing (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (97) |
