Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
About this product
Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI) Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human. Written by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as:Why digitalization, AI, and immersive technology unlock the consumer mind
How performance marketing and AI obsessions kill authenticity
How to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences
Marketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI. Read more
Editor's Take
Readers describe Marketing 7.0: A Guide for Thinking Marketers in the Age of AI as a timely, AI-focused marketing book that still emphasizes human insight and strategy. Goodreads reviewers are positive overall, with early readers praising the book’s fresh perspective on marketing in the AI era and its practical framework for thinking marketers.
Other web reviews echo that theme, saying the book argues that as AI gets smarter, marketers must become more human-centered, not less. Reviewers on book and marketing blogs highlight its discussion of cognitive marketing, customer cognition, and the balance between automation and creativity.
Some listings and summaries suggest the book is being positioned as a serious executive/managerial guide rather than a light introductory read. A few review snippets indicate interest from business leaders and marketers, while some pages show very limited buyer feedback so far.
On YouTube, search results turned up several videos that appear to be actual reviews, summaries, or commentary about this specific book, including English, Spanish, Portuguese, and Thai videos.
Price History
Specifications
| Topic | Marketing |
Product Details
| Publisher | Wiley |
| Publication date | April 7, 2026 |
| Edition | 1st |
| Language | English |
| Print length | 240 pages |
| ISBN-10 | 1394329865 |
| ISBN-13 | 978-1394329861 |
| Item Weight | 1.08 pounds |
| Dimensions | 6.5 x 1 x 9.1 inches |
| Best Sellers Rank | #74,995 in Books ( See Top 100 in Books ) #27 in Business Marketing #28 in Market Research Business (Books) #44 in Web Marketing (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (37) |
