Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands
About this product
'A book for the ages' – Rory Sutherland, author of Alchemy How did the world's best brands get so big?
They had more than great products – they hacked the human mind.
This book reveals their secrets.
Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.
What is it about Amazon that pulls us back again and again?
How does a two-minute wait make Guinness taste better?
Why do we pay more for water than we know it’s worth?
The answers are all in this book. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing.
You too can make your brand the one people reach for – without them ever really knowing why.
'This is a great book. Practical, generous and insightful' – Seth Godin, bestselling author of This is Marketing Read more
Editor's Take
Amazon reviewers and Goodreads readers are broadly positive about Hacking the Human Mind, describing it as practical, insightful, and easy to apply for marketers and business readers. Goodreads shows a small set of community reviews, including comments that the book reveals why customers make choices and that it is a strong read overall.
Review blogs such as Overthinker’s Guide, AdNews, Bob Morris, and Research World generally praise the book’s clear use of behavioral science and its relevance to branding and marketing. Audible’s critic blurbs also frame it as a useful, research-backed guide for understanding consumer behavior.
On YouTube, search results surfaced a few real videos that appear to discuss this exact book, including a podcast-style review titled 240: Hacking the Human Mind by Richard Shotton & Michaelaaron Flicker and another livestream titled Livestream - Hacking the Human Mind. The available snippets suggest mixed but genuine reactions, ranging from moderate praise to a more critical rating.
Overall, the product seems well received by readers interested in behavioral science, marketing, and branding, with the strongest praise centered on practical insights and accessibility.
Price History
Specifications
| Publisher | Harriman House |
| Publication date | September 30, 2025 |
| Language | English |
| Print length | 224 pages |
| ISBN-10 | 1804091324 |
| ISBN-13 | 978-1804091326 |
| Item Weight | 12 ounces |
| Reading age | 18 years and up |
| Dimensions | 5.45 x 0.55 x 8.4 inches |
| Best Sellers Rank | #177,880 in Books ( See Top 100 in Books ) #106 in Advertising (Books) #107 in Direct Marketing (Books) #160 in Company Business Profiles (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (112) |
