Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
About this product
NATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective low-cost marketing ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of unconventional marketing weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible for small business marketing—and the book every small-business owner should have on his or her shelf. This fourth edition provides a complete arsenal for today’s entrepreneur:A Winning Marketing Plan: Learn how to build a powerful, focused strategy from the ground up, moving beyond guesswork to achieve your goals.
200 Marketing Weapons: Discover an arsenal of high-impact, low-cost tactics―from traditional media to the latest in podcasting and automated marketing.
Internet Marketing Strategies: Master when and how to leverage the power of the internet to find new clients and drive profits in the digital age.
Customer Follow-Up Mastery: Implement proven programs for cultivating the repeat and referral business that forms the bedrock of long-term success.
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Editor's Take
Customer feedback for this book is mixed but generally favorable for small-business owners and beginners. Goodreads shows an average rating of about 3.95 from thousands of ratings, suggesting broad interest and decent satisfaction. Amazon.de review snippets include praise such as “very good book” and “I loved the paper version,” while some readers say the material feels outdated or that it is hard to use if their English is limited. A blog review calls it a marketing classic and a must-read for promotion and communication, especially for people with limited budgets. On the other hand, at least one review summary notes it is best for beginners and may feel outdated for advanced marketers. Overall, the book seems valued for practical, low-cost marketing ideas, but some readers consider parts of it dated.
Video search results surfaced several YouTube items clearly about this title, including book reviews and summaries. The strongest matches are a review titled “BOOK REVIEW: GUERILLA MARKETING #7” and another titled “Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business,” both appearing to focus on the exact book. A separate summary video also explicitly references “Guerrilla Marketing by Jay Conrad Levinson.”
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Specifications
| Topic | Marketing |
Product Details
| Publisher | Houghton Mifflin |
| Publication date | May 22, 2007 |
| Edition | 4th ed. |
| Language | English |
| Print length | 384 pages |
| ISBN-10 | 0618785914 |
| ISBN-13 | 978-0618785919 |
| Item Weight | 2.31 pounds |
| Dimensions | 6 x 0.88 x 9 inches |
| Best Sellers Rank | #196,694 in Books ( See Top 100 in Books ) #94 in Market Research Business (Books) #118 in Marketing & Consumer Behavior #129 in Advertising (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (653) |
