Building a StoryBrand: Clarify Your Message So Customers Will Listen
About this product
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: · The seven universal story points all humans respond to; · The real reason customers make purchases; · How to simplify a brand message so people understand it; and · How to create the most effective messaging for websites, brochures, and social media. · Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. We’d love to get this solved today, if possible! Read more
Editor's Take
Amazon reviewers say this book is very insightful, helpful, and practical, with clear writing and an easy-to-follow framework that can improve branding and messaging. Common praise includes the straightforward structure, useful brainstorming ideas, and strong real-world value for marketers and entrepreneurs.
On Reddit, at least one reader calls it one of the best books for business messaging and recommends it highly. A product review blog also describes it as a short, useful guide for clarifying how customers understand your product.
Overall sentiment: strong approval from readers who want a simple, actionable marketing framework, with repeated praise for clarity and usefulness.
Price History
Specifications
| Publisher | HarperCollins Leadership |
| Publication date | October 10, 2017 |
| Edition | International Edition |
| Language | English |
| Print length | 240 pages |
| ISBN-10 | 1400201837 |
| ISBN-13 | 978-1400201839 |
| Item Weight | 2.31 pounds |
| Dimensions | 5.55 x 0.75 x 8.3 inches |
| Best Sellers Rank | #42,364 in Books ( See Top 100 in Books ) #10 in Business Writing Skills (Books) #38 in Job Hunting (Books) #84 in Sales & Selling (Books) |
| Customer Reviews | 4.7 4.7 out of 5 stars (10,953) |
