Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence
Kyle McDowell

Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence

$14.29
Last updated Sep 20, 2026 at 2:32am
Kyle McDowell

About this product

USA Today Bestseller
Wall Street Journal Bestseller
Amazon #1 Bestseller Finally, a leadership book grounded in reality.
Begin With WE replaces tired corporate jargon and recycled wisdom with real-world insight and a proven framework for building high-functioning teams and becoming the leader you've always wanted to be.
Written by a 30-year veteran of Corporate America, Kyle McDowell led tens of thousands of employees worldwide and had a front row seat watching brilliant strategies collapse under the weight of toxic culture.
He's also discovered what actually works — and it starts with a fundamental shift from me to WE. At the heart of the book are The 10 WEs, McDowell's trademarked principles for turning bosses into leaders and teams into high-functioning powerhouses: WE 1: WE do the right thing. Always.
WE 2 : WE lead by example.
WE 3: WE say what WE’re going to do. Then WE do it.
WE 4: WE take action.
WE 5: WE own our mistakes.
WE 6: WE pick each other up.
WE 7: WE measure ourselves by outcomes. Not activity.
WE 8: WE challenge each other. Diplomatically.
WE 9: WE embrace challenge.
WE 10: WE obsess over details. The 10 WEs aren’t slogans. They serve as a cultural currency that replaces aspirational corporate values and feel-good mission statements with observable behaviors required for excellence. Whether you lead a team of five or an organization of fifty thousand, Begin With WE gives you a practical, proven framework for building your own Culture of Excellence — the kind where people don't just show up, they thrive!
It's time to turn apathy into optimism and fear into fulfillment.
It’s time to Begin With WE. Read more

Editor's Take

Amazon and Goodreads sentiment for Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence is broadly positive, with reviewers highlighting its practical leadership advice and clear framework for improving team culture. Goodreads listings show mostly strong ratings, including multiple 5-star impressions, while review blogs describe it as actionable, engaging, and useful for leaders who want to reduce dysfunction and build accountability.

On review sites and professional write-ups, readers consistently praise the book’s simple, memorable principles and real-world leadership focus. Some commentary suggests the ideas are straightforward rather than revolutionary, but still valuable because they are easy to apply in organizations and teams.

YouTube results include several relevant videos about the book and Kyle McDowell, including podcast interviews and summary-style discussions. The search results surfaced real YouTube watch URLs for the book and author, so there are credible video discussions available for this specific title.

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Specifications

Publisher Lioncrest Publishing
Publication date September 7, 2022
Language English
Print length 360 pages
ISBN-10 1544529902
ISBN-13 978-1544529905
Item Weight 1.16 pounds
Dimensions 6 x 0.9 x 9 inches
Best Sellers Rank #13,058 in Books ( See Top 100 in Books ) #19 in Management Science #29 in Workplace Culture (Books) #33 in Business Mentoring & Coaching (Books)
Customer Reviews 4.7 4.7 out of 5 stars (432)

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