Whether you are an independent business owner or a member of a multinational corporation, your letterhead should be a major part of your identity. In many ways, a letterhead is as important as a corporate logo. It will be one of the first things your clients, potential clients and associates see on your memos and letters, so you should take the time to ensure that it is attractive, distinct and memorable.
Editors note : This is really good advice the confidance that a professional letterhead can inspire, emails are too easy and mostly ignored rise above the email until later in the journey.
There are plenty of printing services that can help you create a professional letterhead that will hopefully prove to be unique and memorable. Here are a few things you should be keeping in mind as you shop around for a printer to help create your letterhead.
First of all, while your letterhead should be memorable, it shouldn't be too complex. The key is to have a letterhead that is cost effective to print. That should be your first consideration no matter what printer you decide to go with. Make sure that your letterhead is also legible when it goes through a fax machine, something that is often more difficult than it sounds. Speak with your printing company about the best way to maximize your letterhead for faxing purposes.
A letterhead needs to work with digital as well as few tone faxes.
You should also decide what kind of paper you would like to use when you print your letterhead. Sometimes, plain printer paper is best, but there are other options available. There is heavier paper, soft resume paper, colored paper and many other choices. Some paper works better with raised ink, while other effects such as watermarks, embossing and foil will turn out better on others. Just remember to keep everything within your budget and to stick with a printer who can do all that you ask.
When you go with a professional printer for your letterhead, you also have the option of using either your own design or one of many templates that the printer may have. This is the time to be creative. Even if you decide to use a template, you have ways of making it your own.