Sahara Will Not Renew Its Partnership With BCCI

Sahara Will Not Renew Its Partnership With BCCI

Sahara Pune Warriors has made a decision to pull out of IPL and discontinue renewal of BCCI sponsorship. For the current year, Sahara Pune Warriors has not paid the franchisee fee in full. Due to this, the bank guarantee has been encashed by BCCI. Pune Warriors India was owned by Sahara India Parivar. Their sponsorship of the Indian cricket team will not be renewed now as per announcements made. In December 2013 the present contract is expected to expire. The BCCI did not agree to bring down the fee, after a demand was made by the firm based in Lucknow.

The full franchisee fee of the Pune Warriors team was not paid by Sahara resulting in the BCCI encashment of the bank guarantee. A representative of Sahara has stated that the decision of Sahara to withdraw from the IPL is a final and firm one. The plug has been pulled by Sahara the second time actually. Due to the same kind of reasons, they pulled the plug in 2012, however they put in efforts to have their differences with BCCI bridged thus returning to the fold. For ten years, a franchise was brought by Sahara for Rs.1702 crores in the year 2011. Even if the whole fee is waived, Sahara states, that it will not return back to the IPL. The group has also stated that there was a lot of temptation for withdrawing from the sponsorship of the Indian cricket team. However, in the interest of the Indian cricket players, it refrained to do so. Out of the sixteen matches played, Pune Warriors have won four matches. In this IPL – 6th season, the team has finished at the eighth position out of nine.

Rajiv Shukla, Vice President of BCCI was approached by the owners of Sahara Pune Warriors. If there is no reduction in the installment fee and if the board tries to get the bank guarantees encashed, then Sahara would pull out of the tournament, the Pune Warrior owners stated. Efforts were put in by BCCI to convince the franchise a resolution to the issue would be found amicably. It also seems that the BCCI wants the whole issue to be postponed till the end of the league only, Sahara sources say. Sahara had made a request to the BCCI that the bank guarantees should not be touched. In April it was clearly stated that they would be pulling out of the cricket tournament. They did not want to cause any jeopardy and hence decided to wait till they would complete their share of matches, a source from Sahara informs. Efforts were made to talk to the BCCI however, the bank was also threatened with dire legal action if there was no release of bank guarantees. For quite a long time, Sahara had stood by BCCI and when no one had come forward, they have given money, states a source. Sahara is just not able to believe the fact that just for a few crores, the BCCI could do this to them.

The IPL cricket matches are viewed by millions across the world. It is a great experience watching the cricketers not only playing a fantastic cricket game, but also optimizing their gaming experience with some of the best cricket sunglasses in the world. These sunglasses from brands like Ray Ban, Oakley, Serengeti, Bolle, Arnette, and others play a vital role as far coordinating with the game is concerned. The lens is of highest quality and does not cause any distortion of eyesight at all. These great looking sunglasses worn by celebs and cricketers, help in giving complete eye protection, providing comfort and improves light quality especially when the sun begins to fade!

0
618 Hits
0 Comments

Akshay Kumar Fails To Get Footage At A Publicity Stunt At The IPL 2013

Akshay Kumar Fails To Get Footage At A Publicity Stunt At The IPL 2013

Akshay Kumar Fails To Get Footage At A Publicity Stunt At The IPL 2013

Something went horribly wrong with Akshay Kumar’s publicity stunt at the IPL 6. ‘Once Upon A Time In Mumbai Again’ was the forthcoming release this macho actor wanted to promote at the Eden Gardens. Sonakshi Sinha, Imran Khan and Akshay Kumar wore specially designed shirts to promote the movie when they entered the Eden Gardens. The trio had thought that with their starry presence and the print on their T Shirts – ‘Once Upon A Time In IPL’ they would be able to woo the cameras.

The tag line on the shirts was very similar to the upcoming film release, ‘Once Upon A Time In Mumbai Again’. The three actors had turned up for the game between Delhi Daredevils and Kolkata Knight Riders at the IPL 6, a high octane game, for promoting their film. However the cameras did not focus on the three actors which was not anticipated by Akki. The camera lenses had snubbed the three stars quite royally. It was discovered later on that, it was the behest of the administration officials that the cameras at the IPL were being operated due to which Akki and the two actors were not able to get even a second of the air time.

It must be noted that an official agreement is required for any campaign for promoting films by stars. According to the rules at the IPL games there is a code of conduct that needs to be stringently adhered to. Films stars are not allowed to indulge in any kind of cheeky campaign to promote their films. Celebrities of Bollywood town have always considered the IPL games as a massive tool for public relations, project promotion, etc. Whenever there is such a promotional drive to be undertaken, it becomes mandatory for the Bollywood town celebrities to seek permission before hand. It is heard that Akshay Kumar was not kicked about the idea of wearing the T Shirt for promoting the film, but it was the promotional team of his film who had convinced him that this gimmick would turn out to be a favorable one for him. However the gimmick only backfired. While Akshay Kumar was not successful in getting just 15 seconds of fame at the IPL 6, Shahrukh Khan, Akshay’s rival was seen clapping, cheering and waving for his team at the IPL this season.

IPL 2013 Distracts Poonam Pandey!

Continue reading
2
988 Hits
0 Comments

MS Dhoni’s Personality Unraveled At The IPL 2013

MS Dhoni’s Personality Unraveled At The IPL 2013

Given the awkward techniques which MS Dhoni has, one would have thought he would not have many chances of surviving the rigors of international cricket, however, he is seen dazzling continuously in the IPL 2013. There is a lot in common with Mahendra Singh Dhoni and Chennai Super Kings. In the IPL 2013 one of the most successful sides is CSK and it is Dhoni’s personality that has given shape to the team. The men in yellow feel empowered with the fearless approach Dhoni has. Across the six seasons of the IPL, a tale of dominance and success has been scripted by this approach. Whether it is the spirit of the team whenever the chips are down or the approach towards the game, the entire team follows their leader.

The story of Dhoni is like just the ultimate fairytale from India. He has been responsible for personifying the dreams as well as the spirited verve of the young Indian cricket players, especially the ones that hail from the smaller cities of India. This young boy came from Ranchi once upon a time and went on to become the most successful captain of the Indian cricket team. He beat the odds with his big dreams and on the world stage, reached dizzying heights. He made people believe that there is nothing can be termed as impossible to achieve.

Dhoni not only graduated to the highest level but also continued to maintain his character’s true test as well as dominance. He has been successful in overcoming all hurdles due to his tenacity to keep adapting to situations, besides his typical resilience. It does not matter how sticky the situation is, he tempers the game, depending upon the situation. In the cricket tournament, one of the most balanced teams is the team from Chennai. Whenever the odds are stacked against the team, the team has been successful in producing the best of cricket.

During the year 2010, the CSK team needed to qualify for the semi finals by winning the last league game. The game seemed to going down to the wire when Captain Cool – Dhoni, took matters into his own hands. Later on what happened became history. Early on in the year 2011, the defending the title was quite shaky, however the team fought back so well that it clinched yet another IPL in 2011.

In the IPL 2012 they had a run that was most astonishing. As far as the count was concerned, the team was almost down and out, however at the play-offs, they found a backdoor entry. The team got a lease of life and was successful in crossing the next two hurdles and made it to the finals of the third IPL successively. MS Dhoni is considered as the favorite child of destiny, but since he has been playing so bravely, he has brought fortune to himself and the team.

Continue reading
2
1618 Hits
0 Comments

Pepsi Celebrates Impatience of Youth This IPL 2013!

Pepsi Celebrates Impatience of Youth This IPL 2013!

Pepsi Celebrates Impatience of Youth This IPL 2013!

Each of the IPL cricket seasons in the past had created a thrilling atmosphere and so has the IPL 2013 cricket tournament this year. In India one of the biggest sporting events held every year is the Pepsi IPL. Right from the time it began, this glamorous sports event has undergone a series of changes. ‘Change the game’ theory has already been experienced in the IPL 2011. This same theme then got morphed into another theme called ‘Na tameez se dekhajatahain’ in the year 2012.

On the gentry this year, the theme is expected to create an impression that can last for long. IPL 2013’s official sponsor for the year is Pepsi. The impatience of youth about doing things ‘Abhi’ or ‘Right Now’ is being celebrated during this year’s IPL. This strategy of doing things ‘right now’ is effective in provoking the youngsters to do whatever they want to do, currently or now. This youth philosophy has been paced up by Pepsi, this IPL. With this new motto and concept, it initiates a new journey. IPL cricket has never been as interesting as it is during 2013.

Unlimited IPL cricket fans have been given an exciting chance to watch the cricket matches from the cricket grounds live, and not just from their television sets. To understand this in detail, the youngsters will need to know that lots of entertainment, masti and fun has been offered in a fun and fool proof package for them, this year by Pepsi IPL 2013. Two modes, including playing and watching will involve the experience of IPL gaming. Pepsi has been successful in gaining the ultimate collection of fans and this has brought about much more excitement and energy as compared to before. Fans need to know that this IPL 2013 is also about scoring and not just watching the game.

IPL cricket lovers can make the most of some wonderful and exciting contests initiated by the ‘Oh Yes Abhi!’ campaign by Pepsi. Viewing experience of all cricket lovers is guaranteed to be enhanced at the highest level possible that just cannot be compared. The contest called ‘The IPL Top of the Leaderboard’ enables the cricket viewers to enjoy a range of prizes including merchandize from IPL, fan cans, besides a golden chance of earning the grand prize.

Continue reading
1
877 Hits
0 Comments

Most Expensive Cricketers For IPL 2013 Season

Most Expensive Cricketers For IPL 2013 Season

Most Expensive Cricketers For IPL 2013 Season

Emotions have always run high for every IPL season. For the IPL 2013 too emotions have run high in the stands and more so in the field. In this season there have been a number of expensive cricket players. For this championship, many of the players have been bought at very high prices. They include, AjanthaMendis- Sri Lanka, ThisaraPerera-Sri Lanka, SachithraSenanayake-Sri Lanka,SachithraSenanayake-Sri Lanka, Glenn Maxwell-Australia, Kane Richardson-Australia, Dirk Nannes-Australia, AbhishekNayar-India and Christopher Morris-South Africa.

Ajantha Mendis, Sri Lanka

Ajantha Mendis, the top bowler of the Sri Lankan team is a Second Lieutenant in the Army in Sri Lanka. He was acquired at $725,000 by Pune Warriors. In 2008 he began his career in international cricket. In his kitty he has already stowed a good number of laurels including the Emerging Player of the Year in LC ICC Awards ceremony and in 2008 as the Man of the Series Award in Asia Cup.

 

Continue reading
4
1096 Hits
0 Comments

Site Login