With the men’s fashion market enjoying a midyear boom thanks to online sales, many retailers are taking advantage of new male focused fashion lines and showing men exactly how to style their look this summer. Trends may come and go but all top designers know that when it comes to making a statement, it’s the classic looks that will go the distance. Over the last few years the demand for stylish menswear has been increased thanks to the influence of icons such as David Beckham. Beckham’s take on classic men’s wear with a hint of modern style has led to the creation of his own menswear line for H&M, along with a horde of copycats looking to recreate the footballers look. The rise in online sales reflects the fact that shoppers and bargain hunters can now view a never ending stream of fashion updates and celebrity style spots. 68% of male shoppers now use their laptops to purchase clothing whilst a further 15% rely on their smart phones to make a purchase, ideal for those shopping on the go. Retailers such as Frank Wright have noticed a boom in the demand for stylish menswear, with style hunters choosing to stick with classic styles in on trend colours. Menswear used to occupy a secondary space in the industry however 2013 is set to be the year where men’s fashion leaps into the forefront. Unlike women’s fashion, the male market has less disposable fashion trends, highlighting the demand for classic looks with contemporary twists. With summer just around the corner, men’s fashion is set to become bigger than ever and we can’t wait to see what stylish looks will be coming off the catwalk and into our wardrobes.