You’ve seen all the great models. They have a look about them that just breathes and practically screams: I know how wonderful I am and I know how wonderful you think I am. Many young and aspiring models make the mistake early on of believing that this image translates to personality, poise, and general demeanour of a model at all times, in all places, and for all things. But when you’re learning to become a model and you want to land a job, it’s important to recognize that the industry is getting tougher in terms of competition and knowing the truth behind the photos, the scenes, and the paparazzi could make or break your career before it ever truly begins. Eventually, while trying to become a big time model, you’ll get your first shoot. This shoot may determine whether you are able to get more jobs in the future and continue working as a model. Some of the most important things to remember on the shoot are:

• Never lie. Not about your measurements, your height, your weight, or anything else. Stylists prepare for your arrival in advance. If you say you’re a full dress size smaller than you actually are in order to land the gig, you’re going to be fired from the shoot and earn a bad reputation that could end your career without a single photo ever being snapped of you.

• Remember that you are not a supermodel, you have not earned your place in the industry, and that the people working with you are not working for you. The people you work with on your first shoots are the people who talk about you behind your back to other companies and photographers. What they say about you behind your back is entirely up to you.

• Don’t think you can show up whenever you want. There’s no such thing as being fashionably late. Being late is unprofessional and rude. This goes for your interview to get hired at an agency and all modelling gigs you have.

• Remember to keep your relationships professional but still develop relationships. Don’t date your photographers. But always be networking so you can reach out for help, mentoring, and jobs when you are looking to branch out. Photographers are the gateway to success. But don’t forget their assistants and the other people roaming around the shoot, too. Invaluable resources are everywhere you turn.

• Don’t forget that it’s a real job. As with all jobs, your attitude, work ethic, abilities, and continued progression determine how far you will get in the modelling industry, whether you will get other jobs, and whether you might get fired.

• Keep it together, mentally and in terms of organization. You have to know your schedule so you can accept gigs, even at the last minute.

Remember, becoming a model is a real job like any other, with ups and downs, and you’ve got to know how to work it!

There is no doubt that as a nation we have all found the recent recession and financial turmoil difficult. The problems caused by the economic downturn have affected many elements of daily life including many businesses such as the retail sector. Sectors such as the fashion and clothing arena have seen a marked drop in sales due to the fact that the general public are spending less on clothing at present. However, for those who are looking for the latest fashion, there are opportunities to buy the latest fashion from well know stores at discounted prices by utilising discount vouchers and relevant codes, which can help the individual make significant savings.

The clothing and fashion industry is one of the most popular online markets, with billions spent online on an annual basis. This particular industry offers ever changing fashion clothing which literally caters for all manner of individual requirements. Summer, Autumn, Winter and Spring collections are revealed on a regular basis, offering sumptuous options for the individual and fashionista. The issue for many, is with dwindling disposable incomes, keeping up with the latest fashions in terms of cost, has become far more difficult, which is where the discount voucher or code, comes in. This option offers a simple means of saving money when purchasing from online retailers.

Snapback caps are the new trend, and anyone who’s anyone is wearing one. There are so many choices, colours, designs, styles it’s a mind field when you are going to choose your first one. They can get very expensive too, but you don’t need to pay over the odds for a fantastic snapback cap which screams streetwear style!

Here are the top 5 choices of snapback caps on a budget;

1. Durkl Backroad Cord Snapback hat

The Durkl Back Road hat is a snapback style cap set in a red corduroy material. It features a nice leather patch on the front with the Durkl logo on it. The bright colour is a great focus point for a snapback hat. We love it!

2. And Still x For All To Envy Vintage Anaheim Mighty Ducks

Back in the day Mighty Ducks was every kid’s favourite film, so this snap back could be one of the coolest caps around.

3. HUF Clothing Classic H Wool Starter Snapback

HUF Clothing is the brainchild of pro skater Keith Hufnagel. You know you are getting the best when buying from HUF. HUF is a strong skateboarding influenced brand with some nice streetwear touches, such as the simple but effective H embossed at the front. Fine a selection of HUF Snapback caps at iConsume.

Fashion is a constantly evolving cycle of styles, with each generation adding their own flair and style to each era. Although fashion designers will constantly come up with new variants and styles, there is no doubt that they may well be influenced as we are ourselves up to a certain age, by the genre of music we listen to and appreciate.

An example of this is the late 70' and 80's which in many ways, as viewed from this time, could be perceived as the rebellious era. With numerous influences from previous era's such as Mods and rockers, then emerged the punk era, with the enigmatic Sid Vicious through to the new romantics such as Duran, Duran and Spandau Ballet. Each of these influences had a dramatic effect on the fashion of their era, and it could be said that in reality in many ways fashion is a mirror of the current musical influences that prevail within a time period.

Another example would be, the 80's pop icon, Boy George, whose band Culture Club, won notoriety and fame not only for its music but also for what was considered at the time as extrovert dress sense which included make up, with a flair that had not been seen before.

Modern culture as perceived during each time period is influenced by many factors which include the ways our music idols dress. Grunge, Sk8ter and such styles are now widely recognised and provided for, by relevant designers within the field and reflect modern tastes, however as indicated, fashion evolves and changes with ferocious speed and what is deemed acceptable in social terms can change dramatically.

There is no doubt that the advent of the internet and social media has dramatically altered the fashion world, with the ability to gauge interest, test potential styles and target specific consumer groups with a tailored approach which only a few years ago would have been time consuming and expensive. Indeed, with the ability to affect social influences with social media, fashion can almost be directed in certain ways to create the desire prior to production, which for the fashion industry as with any other is an excellent benefit.

In terms of where fashion is going, no body really knows, although now it is far easier for both designers and consumer to ascertain trends and potential areas of interest with much greater accuracy than ever before.

Prom season is finally here and whilst some of you may already have your gown prepared, others will be starting to panic frantically about what to wear for the special occasion. Whilst proms now take place across Europe and other countries, America is where they originated which makes it vital to show others that we can still throw a better prom night than anyone else. As a once in a lifetime event, you are able to pull out all of the stops by spoiling yourself a little bit more than usual.

For those of you who are seriously unprepared, here are some of the prom trends of 2013 that you should be working this season.

Long Slits

Gowns featuring long slits have been a hit ever since the beautiful Angelina Jolie stepped out onto the red carpet wearing a black thigh-high slit dress at the Oscars in 2012. Since then, everybody has been going mad for skirts and dresses with slits. This trend tends to be more flattering on women with long legs. Of course, if you plan on opting for this trend, make sure you do it tastefully.

When looking for the best in equestrian supplies then many people in the know look no further than Toggi. Toggi is an outdoor and equestrian clothing brand which has grown dramatically in popularity since it began creating their range of equestrian wear. The brand always strives to produce hard wearing and comfortable clothing that can be worn in all weathers and outdoor condition, therefore it is no wonder it has become a favourite amongst equestrian sport lovers.

It is the craftsmanship of the brands clothing and apparel that has made Toggi what it is today and allowed their equestrian clothing range to become a firm favourite with horse riding enthusiasts. Their Toggi riding boots such as the ones available from Cross Country Style are ideal for equestrian sports.

Toggi offers horse and country lovers a wide range of brand new designs in their current collection of equestrian clothing and outdoor wear.  The Toggi clothing collection is continuously growing to give its customers something stylish, new and different. With such a wide range of Toggi outdoor clothing and Toggi equestrian clothing to choose from.