Sahara Will Not Renew Its Partnership With BCCI

Sahara Will Not Renew Its Partnership With BCCI

Sahara Pune Warriors has made a decision to pull out of IPL and discontinue renewal of BCCI sponsorship. For the current year, Sahara Pune Warriors has not paid the franchisee fee in full. Due to this, the bank guarantee has been encashed by BCCI. Pune Warriors India was owned by Sahara India Parivar. Their sponsorship of the Indian cricket team will not be renewed now as per announcements made. In December 2013 the present contract is expected to expire. The BCCI did not agree to bring down the fee, after a demand was made by the firm based in Lucknow.

The full franchisee fee of the Pune Warriors team was not paid by Sahara resulting in the BCCI encashment of the bank guarantee. A representative of Sahara has stated that the decision of Sahara to withdraw from the IPL is a final and firm one. The plug has been pulled by Sahara the second time actually. Due to the same kind of reasons, they pulled the plug in 2012, however they put in efforts to have their differences with BCCI bridged thus returning to the fold. For ten years, a franchise was brought by Sahara for Rs.1702 crores in the year 2011. Even if the whole fee is waived, Sahara states, that it will not return back to the IPL. The group has also stated that there was a lot of temptation for withdrawing from the sponsorship of the Indian cricket team. However, in the interest of the Indian cricket players, it refrained to do so. Out of the sixteen matches played, Pune Warriors have won four matches. In this IPL – 6th season, the team has finished at the eighth position out of nine.

Rajiv Shukla, Vice President of BCCI was approached by the owners of Sahara Pune Warriors. If there is no reduction in the installment fee and if the board tries to get the bank guarantees encashed, then Sahara would pull out of the tournament, the Pune Warrior owners stated. Efforts were put in by BCCI to convince the franchise a resolution to the issue would be found amicably. It also seems that the BCCI wants the whole issue to be postponed till the end of the league only, Sahara sources say. Sahara had made a request to the BCCI that the bank guarantees should not be touched. In April it was clearly stated that they would be pulling out of the cricket tournament. They did not want to cause any jeopardy and hence decided to wait till they would complete their share of matches, a source from Sahara informs. Efforts were made to talk to the BCCI however, the bank was also threatened with dire legal action if there was no release of bank guarantees. For quite a long time, Sahara had stood by BCCI and when no one had come forward, they have given money, states a source. Sahara is just not able to believe the fact that just for a few crores, the BCCI could do this to them.

The IPL cricket matches are viewed by millions across the world. It is a great experience watching the cricketers not only playing a fantastic cricket game, but also optimizing their gaming experience with some of the best cricket sunglasses in the world. These sunglasses from brands like Ray Ban, Oakley, Serengeti, Bolle, Arnette, and others play a vital role as far coordinating with the game is concerned. The lens is of highest quality and does not cause any distortion of eyesight at all. These great looking sunglasses worn by celebs and cricketers, help in giving complete eye protection, providing comfort and improves light quality especially when the sun begins to fade!

0
615 Hits
0 Comments

IPL Mania: Priyanka Chopra For The Pepsico Ad For The IPL 6 In A Desi Avatar

IPL Mania: Priyanka Chopra For The Pepsico Ad For The IPL 6 In A Desi Avatar

IPL Mania: Priyanka Chopra For The Pepsico Ad For The IPL 6 In A Desi Avatar

The opening of the IPL sixth season was on 3rd April 2013 when players were auctioned. Sony Six, has broadcast the IPL6. On offer were 108 players 37 cricket players got sold for US$ 11.87 million. In Kolkata, at the Salt Lake Stadium, on 2nd April 2013 a spectacular opening ceremony was held. The first as well as the final match will be played at Eden Garden’s, Kolkata. The IPL matches are on from 3rd April 2013 up to 26th May 2013. The title sponsor is PepsiCo while the defending champions are Kolkata Knight Riders who had defeated Chennai Super Kings and won the 2012 IPL season.

For the Pepsi Cola brand, this IPL 2013, Priyanka Chopra got into a desi avatar. She proved to be a great entertainer with her right timing and spontaneity in comedy displaying a naughty mood for a tongue in cheek advertisement for IPL. She successfully impersonated all the trickster spiritual gurus and godmen. At the drop of a hat, she became a bumbling Godwoman from a confident actress. Everyone was delighted to see Priyanka Chopra during the making of the ad. In the ad, she prays for Chennai Super Kings, her team, as a spiritual guru.

She is offered a bribe for changing loyalties by cricketer, Chris Gayle, who acts as a priest in the ad. In a very funny way in her gaudy avatar, she agrees to change her loyalties immediately. A la Bappi Lahiri, she wears flashes jewelry and sports a huge vermillion spot on her forehead and a Manish Malhotra designed loud saree to complete her spiritual look. Her face is caked with layers and layers of makeup. People have been asked to give in their comments on whether comedy can be chosen by Pee Cee. Seeing her in the ad makes everyone feel that these days, she is in a naughty mood. Priyanka Chopra says that even if she has played various characters in her films till now, she is yet to play the role of a spiritual diva.

The IPL is a Twenty20 cricket Championship in which 9 teams from the world of cricket has been participating currently. Twenty20 cricket is played in a shorter format. As far as Twenty20 cricket is concerned, the IPL is considered to be the biggest event in the world. The game consists of 20 cricket players. An altercation between the Indian Cricket League and the BCCI which was established in 2007 led to the beginning of IPL. The event is being broadcast on YouTube, live from the year 2010.

Continue reading
2
870 Hits
0 Comments

Site Login