We own for sure sell clothes but check out the video they are selling a lot more than that ! The company hails from Edinburgh and it seems another example of the fragmentation of the fashion industry into more smaller key brands, at least it is how it appears to us. They are selling pretty much tshirts and tanks, very nice presentation of the store with the rollover imagery. The youth and their main target market demand this kind of interest. The website is just a part of their online presence. They are present in a very non online fashion too getting dj's to wear their t'shirts is a big plus.
The Social networks presented link well together and here are the main ones we quickly found.
http://www.youtube.com/user/WeOwnOfficial
Twitter @weown
PS If you love the wolf thing (are we talking twilight and shape shifters) then you can find it for sale here http://weown.myshopify.com/products/wolf
